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The Vanguard View

A periodic digest of technology from three distinct perspectives. We take a single topic and write articles from the view of leadership, marketing and IT professionals. Sign up to have the Vanguard View newsletter delivered directly to your inbox here.
Website SEO
Dec 16, 2020

Keyword Basics to Jumpstart your SEO Strategy

Marketing Use Video & Search to Quickly Improve Your Website
Search engine optimization (SEO) is a bit of a mystery to most people not only because search engines like Google keep their algorithms a secret, but because it is both incredibly simple yet wildly complicated at the same time. It reminds me of how some professional poker players describe how Texas Hold ‘Em, “takes a moment to learn but a lifetime to master”. In its simplest form...
Oct 13, 2020
Drive Connections with Website Personalization

Better Segmentation Means Better Results

Drive Connections with Website Personalization Marketing
The more you can refine your audience segments the more likely you are to connect with people and reach your goals and objectives.
Sep 15, 2020
Tapping the Long-Term Potential of Virtual Meetings

Reach Out and Connect with Your Audience

Marketing Tapping the Long-Term Potential of Virtual Meetings
Virtual meetings can help you strengthen your connections with your audience and create long-term value for your organization.
Aug 18, 2020
Redesigning Websites Under Budget Constraints - Marketing View

Audience Insights Key to Website Redesign

Marketing Redesigning Websites Under Budget Constraints
The marketing team's knowledge of your audience's current and future needs will drive the success of your website changes.
Jul 14, 2020
Use Video & Search to Quickly Improve Your Website - Marketing View

Boost Your Digital Marketing Strategy

Marketing Use Video & Search to Quickly Improve Your Website
Jun 23, 2020
Association Website Relevancy Post-Covid - Marketing View

Boost Your Content and SEO to Get Noticed Post-COVID

Association Website Relevancy Post-Covid Marketing