The Vanguard View

A periodic digest of technology from three distinct perspectives. We take a single topic and write articles from the view of leadership, marketing and IT professionals. Sign up to have the Vanguard View newsletter delivered directly to your inbox here.

Dec 16, 2020

Keyword Basics to Jumpstart your SEO Strategy

Marketing Use Video & Search to Quickly Improve Your Website

Search engine optimization (SEO) is a bit of a mystery to most people not only because search engines like Google keep their algorithms a secret, but because it is both incredibly simple yet wildly complicated at the same time. It reminds me of how some professional poker players describe how Texas Hold ‘Em, “takes a moment to learn but a lifetime to master”. In its simplest form...