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The Vanguard View

A periodic digest of technology from three distinct perspectives. We take a single topic and write articles from the view of leadership, marketing and IT professionals. Sign up to have the Vanguard View newsletter delivered directly to your inbox here.
Oct 13, 2020
Drive Connections with Website Personalization

Better Segmentation Means Better Results

Drive Connections with Website Personalization Marketing
The more you can refine your audience segments the more likely you are to connect with people and reach your goals and objectives.
Oct 13, 2020
Drive Connections with Website Personalization

IT Involvement in Website Personalization Critical

Drive Connections with Website Personalization Technology
From the earliest planning discussions to ongoing tracking and analysis, technology team participation will help ensure the success of a personalization strategy.
Oct 13, 2020
Drive Connections with Website Personalization

Personal Experiences Drive Engagement, Revenue

Drive Connections with Website Personalization Leadership
People value, and reward, websites that tailor their offerings to their individual needs and interests.