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The Vanguard View

A periodic digest of technology from three distinct perspectives. We take a single topic and write articles from the view of leadership, marketing and IT professionals. Sign up to have the Vanguard View newsletter delivered directly to your inbox here.
Oct 13, 2020
Drive Connections with Website Personalization

Better Segmentation Means Better Results

Drive Connections with Website Personalization Marketing
The more you can refine your audience segments the more likely you are to connect with people and reach your goals and objectives.
Oct 13, 2020
Drive Connections with Website Personalization

IT Involvement in Website Personalization Critical

Drive Connections with Website Personalization Technology
From the earliest planning discussions to ongoing tracking and analysis, technology team participation will help ensure the success of a personalization strategy.
Oct 13, 2020
Drive Connections with Website Personalization

Personal Experiences Drive Engagement, Revenue

Drive Connections with Website Personalization Leadership
People value, and reward, websites that tailor their offerings to their individual needs and interests.
Sep 15, 2020
Tapping the Long-Term Potential of Virtual Meetings

Make Sure Your Website Is a Good Host

Tapping the Long-Term Potential of Virtual Meetings Technology
Integrating your website with other systems and applications will help ensure your organization get the most out of its virtual meetings.
Sep 15, 2020
Tapping the Long-Term Potential of Virtual Meetings

Reach Out and Connect with Your Audience

Marketing Tapping the Long-Term Potential of Virtual Meetings
Virtual meetings can help you strengthen your connections with your audience and create long-term value for your organization.
Sep 15, 2020
Tapping the Long-Term Potential of Virtual Meetings

Breathe New Life into Your Meetings

Leadership Tapping the Long-Term Potential of Virtual Meetings
Virtual meetings can help your organization not only invigorate your events but also restore revenue streams hurt by the global pandemic.
Aug 18, 2020
Redesigning Websites Under Budget Constraints - Leadership View

Take a Longer View of Website Redesign

Leadership Redesigning Websites Under Budget Constraints
Extending the timeframe for your website improvement project will help you deal with uncertain financial environment.
Aug 18, 2020
Redesigning Websites Under Budget Constraints - Marketing View

Audience Insights Key to Website Redesign

Marketing Redesigning Websites Under Budget Constraints
The marketing team's knowledge of your audience's current and future needs will drive the success of your website changes.
Aug 18, 2020
Redesigning Websites Under Budget Constraints - Technology View

Give IT a Bigger Role in Redesigns

Redesigning Websites Under Budget Constraints Technology
Getting your technology team involved early can you save you time and money during a website redesign.
Jul 14, 2020
Use Video & Search to Quickly Improve Your Website - Technology View

Adding Search, Video Pays UX Dividends

Technology Use Video & Search to Quickly Improve Your Website
Jul 14, 2020
Use Video & Search to Quickly Improve Your Website - Marketing View

Boost Your Digital Marketing Strategy

Marketing Use Video & Search to Quickly Improve Your Website
Jul 14, 2020
Use Video & Search to Quickly Improve Your Website - Leadership View

Two Quick Ways to Provide a Better Website Experience

Leadership Use Video & Search to Quickly Improve Your Website
Jun 23, 2020
Association Website Relevancy Post-Covid - Leadership View

Why Association Websites Will Matter Even More in a Post-COVID World

Association Website Relevancy Post-Covid Leadership
Jun 23, 2020
Association Website Relevancy Post-Covid - Marketing View

Boost Your Content and SEO to Get Noticed Post-COVID

Association Website Relevancy Post-Covid Marketing
Jun 23, 2020
Association Website Relevancy Post-Covid - Technology View

Make Your Website Work Harder With A Limited Budget

Association Website Relevancy Post-Covid Technology