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2020 Volume 2 - Leverage Video and Search to Quickly Improve Your Website

Features Your Website Needs: Faceted Search

May 21, 2021, 21:21 PM by Emily McVicker
Implementing a faceted search on your search results page of your website will help users find the content they are looking for quickly and efficiently.

When you are browsing through a website looking for something specific, it is likely that your first action will be to search for it using a key word in the search bar. But, when there are hundreds of pages of results based on that key word, how are you going to locate the content you are specifically searching for without skimming through all the result items? That is where faceted searches come in handy.

Here is a real-world example: You want to purchase new headphones, so you navigate to Amazon.com and search “headphones.” You are given over 2,000 results. Nobody has the time to look through all 2,000 of them, so you need to narrow down your search by using filters. Typically, you will find these filters, or facets, on the left-hand side of the search results page.

For our “headphones” example on Amazon, the faceted search allows you to narrow down by facet groups including Brand, Price, Color, Features, Type, Style, and more. 

Amazon Example of Headphones Faceted SearchScreenshot from https://www.amazon.com/s?k=headphones&crid=1JL0O2359NJR9&sprefix=headp%2Caps%2C199&ref=nb_sb_ss_ts-doa-p_1_5

For our example, let’s filter down by selecting the following facets:

  • Brand: Sony
  • Price: $50-$100
  • Color: Black

By selecting those specific facets, I went from 2,000 results to 48 results. This is why having a faceted search is so important for a streamlined user experience.

Vanguard builds custom faceted searches for many of our clients. Overall, we see great user satisfaction when a client’s website has a faceted search on its search results page.

There are many ways you can group different facets together. Many times, we will see clients want a facet group called “Content Types” with facets including Events, Pages, Documents, Blogs, etc. Other times, clients will want to have a “Topics” facet group. In this case, the user can sort by a wide range of predetermined topics. The website admin will often utilize taxonomy, which is the classification and organization of content through tags, categories, etc. to apply categories to content in order for it to display in the faceted search appropriately.

There are many other types of facets you can choose. It all depends on what your users are looking for. Vanguard recommends conducting Discovery work to determine what your users are going to be searching for, and the best facets to include.

If you are interested in implementing a faceted search on your website, reach out to your friendly project or client manager at Vanguard to get started!  

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Vanguard Tips & Tricks

We provide helpful hints you never knew you needed for our clients. Check out "Vanguard Tips & Tricks" to learn quick and simple hacks to make managing your website easier than ever.

Features Your Website Needs: Faceted Search

May 21, 2021, 21:21 PM by Emily McVicker
Implementing a faceted search on your search results page of your website will help users find the content they are looking for quickly and efficiently.

When you are browsing through a website looking for something specific, it is likely that your first action will be to search for it using a key word in the search bar. But, when there are hundreds of pages of results based on that key word, how are you going to locate the content you are specifically searching for without skimming through all the result items? That is where faceted searches come in handy.

Here is a real-world example: You want to purchase new headphones, so you navigate to Amazon.com and search “headphones.” You are given over 2,000 results. Nobody has the time to look through all 2,000 of them, so you need to narrow down your search by using filters. Typically, you will find these filters, or facets, on the left-hand side of the search results page.

For our “headphones” example on Amazon, the faceted search allows you to narrow down by facet groups including Brand, Price, Color, Features, Type, Style, and more. 

Amazon Example of Headphones Faceted SearchScreenshot from https://www.amazon.com/s?k=headphones&crid=1JL0O2359NJR9&sprefix=headp%2Caps%2C199&ref=nb_sb_ss_ts-doa-p_1_5

For our example, let’s filter down by selecting the following facets:

  • Brand: Sony
  • Price: $50-$100
  • Color: Black

By selecting those specific facets, I went from 2,000 results to 48 results. This is why having a faceted search is so important for a streamlined user experience.

Vanguard builds custom faceted searches for many of our clients. Overall, we see great user satisfaction when a client’s website has a faceted search on its search results page.

There are many ways you can group different facets together. Many times, we will see clients want a facet group called “Content Types” with facets including Events, Pages, Documents, Blogs, etc. Other times, clients will want to have a “Topics” facet group. In this case, the user can sort by a wide range of predetermined topics. The website admin will often utilize taxonomy, which is the classification and organization of content through tags, categories, etc. to apply categories to content in order for it to display in the faceted search appropriately.

There are many other types of facets you can choose. It all depends on what your users are looking for. Vanguard recommends conducting Discovery work to determine what your users are going to be searching for, and the best facets to include.

If you are interested in implementing a faceted search on your website, reach out to your friendly project or client manager at Vanguard to get started!  

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Case Studies

Vanguard conducts thorough preliminary investigative work to ensure your website is built to cater specifically to your target audience and meet your organization’s goals. Check out some of the case studies on some of our most recent client success stories.  

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What Can Vanguard Do For You?

As your organization grows and evolves, your website should as well. Whether you are looking to generate more traffic, implement custom functionality, mobile compatibility, integrate your systems, or give your site a complete redesign, Vanguard Technology is your go-to web partner. Reach out to us with your current concerns with your website, and our experts will happily provide a solution.