Web Smarts - Business Savvy
We’ve been building websites since 1998
We are trusted advisors to Over 50 Active Clients within several industries including associations and nonprofits, healthcare, financial services, retail, B2B and more.
We Are
Trusted
Partners
After we deliver a quality website on time and within your budget, we will be there for when it really counts. We will be proactive, consultative and strategic after we launch your website.
We Are
Integration
Experts
We’ve integrated with virtually every AMS system on the market as well as most LMS, publication, advocacy and career center applications. Our company was founded on custom development.
We build websites that are easy to edit, manage and design using the best content management system on the market, Sitefinity CMS.
We Provide A Full Spectrum Of Services
Our Clients Are Our Partners....
John Wurm
The team at Vanguard helped us think about our digital presence from the perspective and needs of our users, while holding true to the values our organization espouses.
Connect With Us
Improve Your Webcopy
Sitefinity 13
The
Vanguard View
Technology articles about one topic from the perspective of Leadership, Marketing and IT professionals .
3 Tips To Improve Your Search Engine Rankings
What can you do to improve your search rankings?
Everyone wants to improve their SEO rankings to end up on the “first page” of Google's search results. You might hire or contract a SEO expert, but what can you do yourself? You can actually do quite a bit, and we’ll show you some helpful Sitefinity features to assist you. Here are 3 tips on how to improve your search engine rankings:
Create Content that People Want to Read
Rule number one: create content for people, not search engines. The question to ask yourself is, "what will my target audience find interesting and relevant?" Then, when evaluating the content on a specific page, ask yourself "what question does this page answer?" You might consider what someone might enter in a search engine, and have a response in your page.
The main idea is to engage readers and get them to share your content.
Once you’re done writing, optimize your content with a meaningful page title and interesting header tags. Don’t forget to add names and alt tags to your images. To learn more about using proper header tags, click here.
Don’t limit your creativity – Quality blog posts, videos, infographics, and listicles all can bring users and engaged readers equal rankings.
What about Keywords?
You don’t want to cram a bunch of unrelated keywords into the page. In fact, you might want to think of one keyword that a page is about, and use it in your title, page description, and organically in your content. (If you’ve written your content correctly, you keyword will probably already be in the page.)
Links Out, Links In
Build traffic by linking out to other valuable, relevant content. This might seem counter intuitive, but if readers click your links, this tells search engines you are a trusted authority (the better the content you’re linking to, the more it will help). Don’t overdo this, however. If your pages or other content are full of irrelevant links, your rankings will suffer.
In the other direction, links to your content imply it’s trusted. Search engines consider such links as votes of confidence. The more authoritative the site linking to you, the better. How do you get links like these? The answer is creating your own high quality content. If you build it, links will follow.
What about Social Media shares?
These don’t carry the same weight as links, but you shouldn’t dismiss them – and someone your site was shared with might link back to it.
Using the SF SEO Tools
What makes a good title?
- You should aim to write title tags that are about 55 to 60 characters long. This way, title tags this length shouldn’t get truncated on mobile.
- Title tags should reflect the content of that specific page. Avoid titles like “Home” or “About” as the main keyword for the page
Page descriptions
- If you are going to add a description, make sure it’s unique to the page
- Descriptions should be between 50–160 characters long. Think of this like an ad selling this page.
SEO is something you can achieve on your own, without the help of an external vendor. If you have questions, or would like additional resources, reach out to your friendly Vanguard Client Manager to be pointed in the right direction!
Vanguard Tips & Tricks
We provide helpful hints you never knew you needed for our clients. Check out "Vanguard Tips & Tricks" to learn quick and simple hacks to make managing your website easier than ever.
3 Tips To Improve Your Search Engine Rankings
What can you do to improve your search rankings?
Everyone wants to improve their SEO rankings to end up on the “first page” of Google's search results. You might hire or contract a SEO expert, but what can you do yourself? You can actually do quite a bit, and we’ll show you some helpful Sitefinity features to assist you. Here are 3 tips on how to improve your search engine rankings:
Create Content that People Want to Read
Rule number one: create content for people, not search engines. The question to ask yourself is, "what will my target audience find interesting and relevant?" Then, when evaluating the content on a specific page, ask yourself "what question does this page answer?" You might consider what someone might enter in a search engine, and have a response in your page.
The main idea is to engage readers and get them to share your content.
Once you’re done writing, optimize your content with a meaningful page title and interesting header tags. Don’t forget to add names and alt tags to your images. To learn more about using proper header tags, click here.
Don’t limit your creativity – Quality blog posts, videos, infographics, and listicles all can bring users and engaged readers equal rankings.
What about Keywords?
You don’t want to cram a bunch of unrelated keywords into the page. In fact, you might want to think of one keyword that a page is about, and use it in your title, page description, and organically in your content. (If you’ve written your content correctly, you keyword will probably already be in the page.)
Links Out, Links In
Build traffic by linking out to other valuable, relevant content. This might seem counter intuitive, but if readers click your links, this tells search engines you are a trusted authority (the better the content you’re linking to, the more it will help). Don’t overdo this, however. If your pages or other content are full of irrelevant links, your rankings will suffer.
In the other direction, links to your content imply it’s trusted. Search engines consider such links as votes of confidence. The more authoritative the site linking to you, the better. How do you get links like these? The answer is creating your own high quality content. If you build it, links will follow.
What about Social Media shares?
These don’t carry the same weight as links, but you shouldn’t dismiss them – and someone your site was shared with might link back to it.
Using the SF SEO Tools
What makes a good title?
- You should aim to write title tags that are about 55 to 60 characters long. This way, title tags this length shouldn’t get truncated on mobile.
- Title tags should reflect the content of that specific page. Avoid titles like “Home” or “About” as the main keyword for the page
Page descriptions
- If you are going to add a description, make sure it’s unique to the page
- Descriptions should be between 50–160 characters long. Think of this like an ad selling this page.
SEO is something you can achieve on your own, without the help of an external vendor. If you have questions, or would like additional resources, reach out to your friendly Vanguard Client Manager to be pointed in the right direction!
Case Studies
Vanguard conducts thorough preliminary investigative work to ensure your website is built to cater specifically to your target audience and meet your organization’s goals. Check out some of the case studies on some of our most recent client success stories.
What Can Vanguard Do For You?
As your organization grows and evolves, your website should as well. Whether you are looking to generate more traffic, implement custom functionality, mobile compatibility, integrate your systems, or give your site a complete redesign, Vanguard Technology is your go-to web partner. Reach out to us with your current concerns with your website, and our experts will happily provide a solution.
Leave a commentOrder by
Newest on top Oldest on top