Web Smarts - Business Savvy
We’ve been building websites since 1998
We are trusted advisors to Over 50 Active Clients within several industries including associations and nonprofits, healthcare, financial services, retail, B2B and more.
We Are
Trusted
Partners
After we deliver a quality website on time and within your budget, we will be there for when it really counts. We will be proactive, consultative and strategic after we launch your website.
We Are
Integration
Experts
We’ve integrated with virtually every AMS system on the market as well as most LMS, publication, advocacy and career center applications. Our company was founded on custom development.
We build websites that are easy to edit, manage and design using the best content management system on the market, Sitefinity CMS.
We Provide A Full Spectrum Of Services
Our Clients Are Our Partners....
John Wurm
The team at Vanguard helped us think about our digital presence from the perspective and needs of our users, while holding true to the values our organization espouses.
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The
Vanguard View
Technology articles about one topic from the perspective of Leadership, Marketing and IT professionals .
Website Personalization
What Is Website Personalization?
Website personalization is the process of customizing a unique experience for different users of a website. Instead of having the same information for all users, you can customize the information that displays to fit a target demographic.
A way to think of personalization is like going to a coffee shop that you frequently visit. The more times you go to that coffee shop, the more likely the barista will know you by name and what you like to order. This can also be how users of your website can view content too.
What Can Be Personalized in Sitefinity?
Sitefinity allows you to provide variations of content to different types of users. You can choose how users are defined by creating user segments based on characteristics and data that are based on what the user is comprised of. This can include roles, geographical location, where the user came from, and so much more.
With Sitefinity, you can personalize:
- Pages
- Page Templates
- Content Blocks
If you are using the MVC version of Sitefinity, you can additionally customize:
- Images
- New Items
- Blog Items
- Event Items
- Lists
- Cards
Steps to Achieve Personalization in Sitefinity
- Create User Segments
You will need to create segments of users that are unique to your website. They can be categorized by role, geography, referral URL, and more. The user segments are the demographics that you want to target with specific information that is different than what is normally displayed. - Create Different Content Based on User Segments
You can create separate pages that cater to a specific segment. Alternatively, you can use the same page with a content block that displays different information for that individual content area while keeping the rest of the page the same. It ultimately depends on how much information you plan on differentiating between each user base.
- Preview Your Work
Use the page preview option to test how different users see the same page. This works just like the “Page Preview” for Sitefinity pages.
For more detailed information on Sitefinity Personalization, please take a look at the documentation here: https://www.progress.com/documentation/sitefinity-cms/overview-personalization
If you have questions regarding personalization or need assistance implementing, reach out to your client manager at Vanguard.
Vanguard Tips & Tricks
We provide helpful hints you never knew you needed for our clients. Check out "Vanguard Tips & Tricks" to learn quick and simple hacks to make managing your website easier than ever.
Website Personalization
What Is Website Personalization?
Website personalization is the process of customizing a unique experience for different users of a website. Instead of having the same information for all users, you can customize the information that displays to fit a target demographic.
A way to think of personalization is like going to a coffee shop that you frequently visit. The more times you go to that coffee shop, the more likely the barista will know you by name and what you like to order. This can also be how users of your website can view content too.
What Can Be Personalized in Sitefinity?
Sitefinity allows you to provide variations of content to different types of users. You can choose how users are defined by creating user segments based on characteristics and data that are based on what the user is comprised of. This can include roles, geographical location, where the user came from, and so much more.
With Sitefinity, you can personalize:
- Pages
- Page Templates
- Content Blocks
If you are using the MVC version of Sitefinity, you can additionally customize:
- Images
- New Items
- Blog Items
- Event Items
- Lists
- Cards
Steps to Achieve Personalization in Sitefinity
- Create User Segments
You will need to create segments of users that are unique to your website. They can be categorized by role, geography, referral URL, and more. The user segments are the demographics that you want to target with specific information that is different than what is normally displayed. - Create Different Content Based on User Segments
You can create separate pages that cater to a specific segment. Alternatively, you can use the same page with a content block that displays different information for that individual content area while keeping the rest of the page the same. It ultimately depends on how much information you plan on differentiating between each user base.
- Preview Your Work
Use the page preview option to test how different users see the same page. This works just like the “Page Preview” for Sitefinity pages.
For more detailed information on Sitefinity Personalization, please take a look at the documentation here: https://www.progress.com/documentation/sitefinity-cms/overview-personalization
If you have questions regarding personalization or need assistance implementing, reach out to your client manager at Vanguard.
Case Studies
Vanguard conducts thorough preliminary investigative work to ensure your website is built to cater specifically to your target audience and meet your organization’s goals. Check out some of the case studies on some of our most recent client success stories.
What Can Vanguard Do For You?
As your organization grows and evolves, your website should as well. Whether you are looking to generate more traffic, implement custom functionality, mobile compatibility, integrate your systems, or give your site a complete redesign, Vanguard Technology is your go-to web partner. Reach out to us with your current concerns with your website, and our experts will happily provide a solution.
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