Vanguard Blog
Carefully curated content created by our very own Vanguardians from tips and tricks to industry-based resources. Come check out what's on our minds these days.
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The case for incorporating video into your association's marketing plans is difficult to refute in 2019. The numbers are in and they are promising.
Google Analytics offers many reports that can be configured to provide additional insight into how your audience is interacting with your content, including document click reporting.
Imagine your smoothest transaction whether it's online or not. Think about how many steps it takes to complete it.
Implementing a faceted search on your search results page of your website will help users find the content they are looking for quickly and efficiently.
When we build new sites and experiences, narrowing the scope of what to create to simply "what's trending" can often lose the focus of why, how, and especially who we design for. So, how do you create designs with a purpose?
Did you know that the colors you choose to display on your website can impact a user's emotions and behaviors?
Sitefinity CMS is your one-stop-shop for Analytics information. Make sure you are utilizing the Site Search feature in Google Analytics.
Have you heard of the term "Canonical URLs?" If you use Sitefinity CMS are looking to increase your SEO, learn how Canonical URLs impact Sitefinity Content Types.
We are all guilty of word vomit. It is crucial to write website content that is easily digestible for users.
If you run into any website issues, are planning a new strategy or branding initiative, or if you are just looking for guidance, the Vanguard Client Management team is here to help as an extension of your team.
It is important to have a website that is accessible for everyone. There are many simple adjustments as a web admin that you can do to achieve a more accessible website.
What do a Project Manager and a Jedi have in common? Neither speak in absolutes. PM's speak in estimates, and it is important to have an understanding of what goes into a project timeline and why it is ever-changing.
Reaching your SEO goals for your website is easier than you think. Here are a couple of tips to improve SEO organically.
There is a lot of machine learning technology out that can predict what people want, even before they know. When it comes to your organization’s website, it’s important to know and understand your users and their needs, so you can do this organically.
The navigation on your website helps guide your users to the desired content. Aside from the main navigation, it is important to pay attention to what you put in the side navigation as well.
When beginning a web development project or task, there are four main stages of development. Each stage has a significance.
If you are in the midst of a website redesign or looking to restructure the navigation of your site for a better user experience, here are three questions to ask yourself while creating a sitemap.
Due to safety precautions in the midst of the COVID-19 pandemic, many of us are now working from home. Learn the best ways to ensure your team's workflow remains efficient and productive.
Heatmap reports track user interaction within a website based on mouse-cursor clicks. Find out what heatmap reports can do to help your organization best tailor website content for your target audience.
When writing copy to display on your website, it is important to consider these questions to ensure you are getting the most out of your web copy.
Migrating content from your old website to your new one can seem like a daunting task, but it doesn't have to be! The more preparation, the easier the move.
How do Scope & Depth give us a better framework for how we should design content?
When styling a website, where do you draw the line between implementing commonly used elements that have been proven to work and unique elements that push limits and stand out?
It is crucial for Internet users to have a basic understanding of how the Internet works in order to troubleshoot issues that may come up while surfing the Web. It is also important...
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