5 Questions to Ask Yourself to Improve Your Web Copy
You may be wondering...
You may be wondering why it's important to talk about writing for the web. The simple answer is that we're not flipping through newspapers or magazines anymore for most the content we consume. We're tapping screens and swiping our fingers up, down, left, and right. What does this mean for what we're now currently used to?
“When creating sites, we act as though people are going to pour over every page...
but if we’re lucky, they just glance at each page, read some of the text, and click on
the first link that catches their interest.”
-Steve Krug, User Experience Professional, Author of “Don’t Make Me Think”
So what does this mean for "Creating Valuable Content?" At Vanguard, we’ve adopted and adapted the following questions when we create content for the web:
1. Are you using the correct metadata to help your users search for this page? Are the headers in the correct <h> tags? Do you have the correct tags on this content?
2. If I step bac k and s q uint , is there
a clear " fl ow" to
3. If I were to send this to a person in the target audience, will they understand it?
4. Is there a clear follow-up to what I’ve written?
Is this worth sharing or talking about?
If you want to learn more about improving your website copy, click here to view the FREE 30-minute webinar presented by Vanguard.