Site Search. The Most Valuable Tool of your Association’s Website.
An intuitive navigation bar is important, but your website’s search capabilities will make or break your site’s effectiveness. The number one complaint from most associations is that members cannot find what they are looking for on your site. Don’t minimize the importance of your search box.
Are you spending good money after bad updating a website without improving your search function? Avoid perpetual interaction costs and get serious about making your site search the most useful tool on your website.
Here are 4 reasons your members use your search box and why it’s critically important to get it right.
- Your members use your search box when they know exactly what they are looking for. If your search doesn’t deliver, they will likely move on to Google and resume their pursuits. And data tells us people tend to use search when they are closer to becoming members than when they are just casually viewing your site.
- Search lets your members control their own actions and find what they are looking for. In some cases, they prefer not to have the site show them how your organization chooses to categorize and prioritize content (through your nav bar), but instead to focus and search for exactly what they want.
- Your members will very often use search functionality on their mobile devices over trying to contend with what can sometimes be cumbersome mobile navigation.
- Good search can be the escape hatch your members are looking for when they get confused browsing your site through navigation. Ensure their experience improves when they need you the most.
Vanguard can leverage the Sitefinity CMS site search to make your new site search exactly what it needs to be: simple, accurate, relevant and meaningful. We can also create filters for search results and even display results from outside systems like your AMS, LMS or publications.
Reach out or send us an email. We’d love to tell you more about how a new site search can be the game-changer your website is looking for.
Contact us form