Content strategy is making sure the right people see the right content at the right time for the right reasons.
Leveraging quality content is a foundational building block for all association websites. The question becomes – how do we get your members to login to see it?
Content strategy can help determine the answer to that question. As part of a website redesign with Vanguard Technology, we will help you define your site audience. We will ensure all site content is speaking to each audience and we will structure your content in a way that makes sense to all users.
Content governance is important, too. Do you have a content calendar? Have you defined owners within your staff for each piece of content? Are you purging your site of old content regularly? Do you have metrics in place to track your content’s success? Working with Vanguard Technology will help ensure all of these questions are answered…and more.
Reach out or send us an email. We’d love to tell you more about how getting your content right can be easier than you think if you have the right process.
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