The Case for Web Accessibility
Over 56 million people in the U.S. have some sort of disability. That's almost 20% of the population that may have difficulty accessing your association's website.
A Pew Research Center study
found that those with disabilities are three times more likely to not go online at all compared to those without disabilities.
Have a job board on your site? Another study
showed that only 28% of blind users can complete job applications online due to no accessibility on the site they are trying to use.
The stats could go on and on presenting a pretty solid case as to how we are all failing those with disabilities with our non-accessible websites.
So What Can You Do?
There are three common standards for web accessibility:
3. WCAG 2.1
The most universally accepted standard is WCAG 2.1 AA
The challenge with meeting - then maintaining - this standard is that it first takes a herculean (expensive) effort to audit your existing site and retrofit code to make your site compliant. THEN you have to maintain that compliance by strictly maintaining and testing against standards each time you update your site.
We have an easier solution and a few of our clients have already taken the plunge and implemented it.
It's called AudioEye
In a nutshell, AudioEye serves as a layer between your website and the end user. This layer corrects any and all accessibility issues on the fly before they reach the user. Simply put, you don't have to update or maintain code on your site to make it compliant, AudioEye does all the heavy lifting for you.
Our client www.aacom.org
is using AudioEye if you want to take a look.
Even the FCC
If you'd like to discuss this option more for your organization, you can reach out to your client manager or simply send a notice to firstname.lastname@example.org and we'll get back to you asap.
- by Chris Bonney, VP of Client Experience